Founder of kireina international

Coco Tong is the founder of kireina international An entrepreneurial prodigy from the age of 13, she essentially began her career a whole decade earlier than the average millennial, and has distinguished herself as a force to be reckoned with in the beauty and weliness business.When asked her secrets to her unprecedented achievements, Coco cites self-belief, tenaciousness and courage as the keys to success.
As the youngest member of KIRElNA's higher management team, Coco inspires courage and self-love amongst the personnel whom she leads with ease and confidence. Having had experience with leadingteams of up to 600 people, and networking at numerous large-scale interational events, she is the perfect
leader of KlREINA's sales division.

About us

Beauty: Reimagined.
At KIREINA, true beauty is more than just a range of beauty and health essentials that bring out the allure of a woman’s femininity. While these products are at the core of our company, we believe that beauty is a journey that begins from deep within—where the eyes see the least and the heart feels the most.

At Kireina, we seek to open the world to infinite possibilities of beauty that no one has ever imagined. We pave your path for a journey so wonderful, so empowering, so enlightening. We look beyond the height of visual beauty and penetrate the depths of inner beauty. At Kireina, we reimagine beauty. And we invite you to reimagine with us.

A company built by women, for women.
Kireina recognises and enhances the understated value of women. A source of inspiration, leadership and advocacy, Kireina empowers women from all walks of life, and is dedicated to creating enriched lifestyles for women—at work, at home, and in the heart.

KIREINA Philosophy

A philosophy of opportunity
Success is built on the optimisation of opportunity. At Kireina, we seize opportunities and create new ones for ourselves and for others.

KAIZEN: Change for the better.
At Kireina, we KAIZEN. We take baby steps on our way towards larger goals, aiming for 1% improvement each day. We focus on deliberate, continuous improvement.

Akiramenaide! Never give up.
At Kireina, we Akiramenaide! We fall, we get up again. We uphold each other to reach our full potential.

VISION

Enhance the energy ofwomen around theworld and lead womento create a happy life

MISSION

To provide every woman with entrepreneurshipopportunities to realise their utmost self-value, forthe attainment of a full and worthwhile life,completewith financial independence and a blessed, happyfamily.

A Journey of Creating a Beautiful World

Our dream at KIREINA is to contribute to humanity by optimising our technological expertise and compassionate nature for the creation of everlasting health and beauty. We want to create a magnificent world, where everyone, everywhere can reimagine beauty in infinite ways. So, at KIREINA, we have discovered and continue to explore innovative ways of reaching the greatest height of true beauty and health, using only the purest, highest-quality, traceable specimens selected for their effectiveness—because we believe that good health is the essential beginning for achieving greater beauty, inside and out.

A Company with a Culture of Beauty
As a beauty and healthcare company, KIREINA is dedicated to sharing and promoting the culture of beauty, health and sensibility to a wider audience. This unique pursuit can be described as the secret of Asian beauty, which is the inspiration and origin of our philosophy of true beauty.

Together and Further
KIREINA has immense appreciation for the value of great talent. Our respect and recognition for the power of people is our company’s flywheel; we work together in elegant harmony to deliver the gift of beauty to our customers while relishing every individual’s continuous self-growth. We recognise that our collective character is built not only by our endless dedication, but also by the innovative ideas of those who share our journey.

The Customer is the Priority
At KIREINA, nothing is more important than our customers. All our research is designed and conducted with the customer’s interest in mind, and our promise to them is our topmost commitment. It is our devotion to our customers that forms the basis of our relationship with them, making them more than just recipients of our products and services, but true partners in our journey.

Support for Womankind
Our sincerity in returning the love we receive from women all over the world is demonstrated by our numerous CSR activities, which we plan and carry out with enthusiasm and authenticity. KIREINA gives all our support and love for helping women gain the courage to stand on their own feet and build beautiful lives for themselves and for others.

Technology through Innovation
KIREINA does not rest in the search for the secret of True Beauty. We have never once ceased our research and innovation efforts; instead, we persistently study developments in cosmetic and health science to deepen our understanding in the realm of beauty, which allows us to constantly propose new ideas and carve out a wondrous niche of our own—one in which we integrate our core innovative technologies in what we call KIREINA’S True Beauty research.

  • Betterment

    We believe in building a better world for women—which is in turn, a better world for all.

  • Courage

    We don’t only embrace change; we encourage it. It is important to us to strive for growth, and to embody the courage to do so.

  • Knowledge

    Knowledge is power. All our inventions are grounded in scientific facts and insights.

  • Passion

    We believe that passionate and committed people can only build a successful company. We find fulfilment in the everyday to propel us forward.

  • Collaboration

    We believe in the power of working together. Together, we are stronger, and our impact as a whole is even larger than the sum of our contributions.

  • Empathy

    We are always focused on the constant pursuit of growth. As part of our culture, we prioritise reflecting on our work and having healthy conversations to identify strengths as well as areas of improvement.